Loopies Branding Concept
 Loopies is a concept gourmet donut shop where flavor and fun collide! This project was based off of a design brief created by the.brief.magazine on Instagram.
I created custom bubble lettering for the logo in order to convey the fun & liveliness of the brand. I also chose pink for the signature brand color in order to convey positivity, sweetness, & playfulness, & paired it with a soft blue to allow the pink to really stand out.
When I think of donuts, rainbow sprinkles always come to mind, so I themed the packaging around them! I wanted the box to be instantly recognizable and exciting to receive, and just as fun and decorated as the donuts inside would be. I also created a pattern on Adobe Illustrator using the sprinkles so they could be easily added to future branding assets.
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